Let’s make something memorable.

HELLO

I’m a freelance Copywriter here in Toronto City. Yes, I call it that. I think it’s fun. It’s different than the Six, the big smoke or Downtown Canada. I love to make up words, come up with ideas and create advertising campaigns. I’ve been in the game for twenty years, most of my adult life. If you want some really fresh creative, let’s chat.

APPROACH

What happens when you put two different pieces of Lego together? You’re starting to create something. There’s no wrong or right way of doing it. I feel the same when approaching a new brief.

SWING FOR THE FENCE

Anybody can get on base. Sometimes all you have to do is stand there. Ball four. Forget that. If I get a good brief, I’m going to take as many at bats until it feels like a home run contest. Make it memorable.

WHAT MEDIA DO I WRITE FOR? 

Anything and everything; print, radio, video, Instagram, Facebook, Imgur, YouTube, etc. If it’s a surface, we can put a message on it. Service dog? Sit still doggy. Giraffes? Pass me a ladder.

FAVOURITE STUFF TO WRITE?

Headlines are concise and simple ads. I love how concentrated the idea is within a great line. That’s why I put many of them in my book. If you can write lots of great lines, you’re a thinker, a builder, and ideas guy. Oh and love the funny stuff as much as the insightful stuff.

LONG COPY

Even if it’s amazing and you paid for it like a book, you’ll still skim through it. Fair? Now think about digital media. You scroll past it, you skim it, you race to the next thing you like. TikTok is exploding. The Library of Alexandria burned down years ago. Short format content wins. So stop asking me where all the long copy content stuff is. Yes I can write it. No its’s not in my book. You’ll just glance at it anyway and say. Okay he can write.

FIRST BIG AWARD

It was a London International Awards LIA Gold. The statue looks like a lady with wings. One wing is raised to the heavens in celebration and the other wing is humbly pointed towards the ground. It’s a reminder that life is full of ups and downs. One moment your winning, the next moment your digging for the next great idea. It certainly keeps life interesting.
 
WHAT WAS THE WINNING AD? 

The brief was for Freedent Gum. It was to promote the gum in a golf magazine for the Bell Canadian Open. The insight was how nervous it would be to play in that tournament that players would need something to chew on. So we created new golf pencils where the ends looked chewed on with the line “Chew Freedent Instead” Official gum of the Bell Canadian Open. Gum samples were also handed out.  

AWARDS & RECOGNITION
Cannes Lions
The One Show
Communication Arts
D&AD
Marketing Awards
Advertising & Design Club of Canada Awards
Lürzer's Archive
Applied Arts
The Cassies
Strategy
My Mom’s Fridge

AGENCY EXPERIENCE
Anomaly, Argos, BIMM, Blast Radius, BBDO, BBR, Camerawork Productions, Capital C, Cheil Communications, Citizen Relations, Cleansheet Communications, Colour, Cossette Communications, DentsuBos, Devon Island Group, Edelman Public Relations, Flexday, Forsman & Bodenfors, Fuse Marketing Group, Mosaic Communications, GTB, Grip Limited, GWP, Grey Canada, Jackman Reinvents, Juniper Park, JWT, KSB+, Lowe Roche, Manifest, Public, Rain43, Sunday + Night, TBWA, and Zig.

BRAND EXPERIENCE
Automotive
Acura, BMW, Honda, Lexus, Mercedes-Benz, Toyota, Ford, Volvo

Banking
BMO, CIBC, HSBC, MasterCard, Simplii Financial, TD Canada Trust, Visa, Visa Debit, Zag Bank

BEERS
Anheuser Busch – Bud, Bud Light, Keith’s, Michelob, Okanagan Springs, a few others.

BEVERAGES & FOOD
Fruitopia, Minute Maid Orange Juice, Simply Orange, Hallmark, Janes foods, Frosted Flakes,
Eggo minis, Okanagan Springs, Pepsico – Lays chips, Wrigley’s gum, QTG – Gatorade,

DETERGENTS
Bounce, Cheer, Gain, Tide. Smartfood, Nintendo, Freedent, Excel,
SPORTS & LIFESTYLE
GO RVing Canada, NFL Canada

ENTERTAINMENT
Tourism British Columbia, Woodbine Entertainment

TELECOM
Bell, Wind Mobile now Freedom Mobile, Manitoba Telecom Services, RIM Blackberry