This project took us 3 years to complete from its inception at Birthplace where Matt and I came up with the original idea of bringing the milk carton online. This way it would be in front of more eyeballs and children would have a better chance to be found than just siting at the back of your fridge.
This was a pitch idea for Lays Canada. We had to come up with an idea for SmartFood. Mom’s buy it for themselves, but didn’t want to share it . So we came up with lots of different smart staches around the house for her.
Another execution for quick online videos.
Canadian Tire loves pets. What better way to show it than to turn their logo into a heart. This simple idea was fleshed out into Instagram, Facebook and YouTube content.
We did a refresh on the pets campaign. I added the Canadian Tire logo in between We and pets for the new We Love Pets campaign.
Everything your pet needs, now at Canadian Tire.
I used the Canadian Tire logo as a heart in this campaign. A first for Canadian Tire to repurpose the logo that way.
We fleshed this out into Instagram stories etc. It was a hit.